How to Reach Potential Job Applicants with Recruitment Marketing
Competition is fierce in today’s job market. Nearly 60% of employers struggle to fill job vacancies within a 12-week time period, which can disrupt business operations. In order to attract top-tier job candidates, employers need to market themselves to potential applicants using what’s known as recruitment marketing. Unlike employer branding which focuses on a company’s culture, recruitment marketing refers to how these companies get their messages in front of the right audience, in this case, talented workers looking for a job. Use these recruitment marketing strategies to reach top talent in your industry.
Post Videos on LinkedIn
For job seekers and recruiters alike, LinkedIn is the place to be. 90% of recruiters regularly use LinkedIn and over 75% of people who recently changed jobs used LinkedIn to inform their career decision. This platform is designed specifically for the recruitment industry, giving you the tools to post images, blogs, and videos about your company and your industry. Go directly to job seekers and use this platform to strut your stuff. Videos tend to get the most attention on LinkedIn, so create attractive content that quickly gets your message across.
Reach Out to Influencers in Your Industry
Influencer marketing has become all the rage in recent years. But reaching out to notable and influential people is a great way to get the attention of job seekers. Find people that carry weight in your industry, whether it’s the next Steve Jobs, a local entrepreneur, or a celebrity that believes in the mission behind your company, and talk to them about what your company is all about. They can give a shout out to your company on social media, boost your marketing campaign or just drive more traffic to your website. This gives your company more weight in the job market, helping you win over applicants that keep up with what’s happening in your industry.
Focus on Social Media
47% of recruiters use social media to grow their brands. If your social media channel doesn’t send the right message to potential applicants, you’ll be missing out on some top-tier talent. 59% of job applicants research companies on social media before applying to a job. Even if your company isn’t that active on social media, make sure your profile highlights the company’s strengths, including why someone would want to work there in the first place.
Get Noticed at the Events That Matter
Job fairs and trade shows remain effective when it comes to winning over new talent. Make your company stand out at events like these by creating an effective pitch. Representatives for your company should be able to quickly talk about your company, its mission and why it’s a great place to work. You should also hand out takeaways to potential applicants like free keychains, T-shirts, and other fun items to help them remember you and your company later on.
There are lots of ways to reach job seekers, but these recruitment marketing strategies will help you reach a wider audience and get in touch with people that are actually looking for a job. Keep these strategies in mind as you market your business to potential job applicants.