Attracting Millennial Talent in the Digital Age | The Acquirer

How Millennials Are Changing the Workforce Landscape, and What It Means for You

How Millennials Are Changing the Workforce Landscape, and What It Means for You

Tomorrow’s Workforce, According to Millennials

Millennials are taking over the global workforce. This new generation is already the largest segment in the global workforce and will account for 50% of the U.S. workforce by 2021.

As a recruiter, you need to focus your efforts on recruiting millennials, so you can attract candidates with lots of potential that will stay with your company for years to come.

But those born between 1981 and 1996 are changing the way we think about employment and the recruiting industry as they impose their values and preferences onto the workforce landscape.

Learn more about these changes and how you can incorporate them into your recruiting strategy, so you can win over top millennial talent.

The Power of an Employer’s Reputation

Millennials are becoming increasingly cautious when it comes to working for an employer with a bad reputation. Studies show that 78% of workers will look up an employer’s reputation before applying for an open position at the company. Millennials want to work for companies that treat them well, share their values, and give them access to new professional opportunities.

As the economy reaches record-low unemployment, employers need to do more to stand out to millennials by promoting positive values and giving back to their employees. When it comes to wooing over millennials, focus on meaningful issues like offering educational opportunities, respecting the environment, or making the world a better place, as opposed to flaunting superficial benefits like free coffee, competitive pay, and casual Fridays.

Around 75% of millennials would accept a pay cut if it means working for a socially responsible company.

Look for positive PR opportunities for your company, such as donating to charity, creating programs that give back to local communities, or investing in cutting-edge technology that will benefit society as a whole. Retailers and manufacturers should focus on reducing waste in the supply chain, using recyclable materials, and other environmental initiatives.

Pushing for Diversity

Millennials want to work for organizations that value diversity, and recruiters are heeding the call with 57% of them saying their strategies are designed to attract diverse candidates. Diversity in the workplace can lead to more innovation, increased efficiency, and higher earnings. You’ll also increase your talent pool, helping you find the right person for the job.

Women, people of color, and members of the LGBTQ community often face unnecessary challenges when it comes to landing a job. Recruiters and employers can often be susceptible to unconscious bias when hiring and interviewing candidates.

Employers need to go out of their way to create a safe and inclusive working environment for all their employees. But some employers might not know how to go about executing such changes. Having a more diverse staff can help you implement these changes, and so can the following tips:

Tips for Diversifying the Workplace

Conduct employee surveys to learn more about how your company can improve its diversity initiatives. Invest in unbiased hiring software with built-in diversity initiatives, such as hiding the candidate’s name, address, or background, helping you focus on the attributes that really matter.

You can also write more inclusive job descriptions. Avoid using language that pigeonholes candidates, such as masculine-sounding words like “authority” and “dominate” that might put off candidates, he/she pronouns, and other words that make assumptions about your candidates.

Include remote work opportunities to make positions available to those that live further away or have trouble commuting. Offer progressive childcare policies to attract more familial candidates.

Embracing the Flexible Work Schedule

Studies show that around 80% of millennials want to work abroad.

In the digital age, employees don’t have to be chained to their desks to get their work done. Consider letting some of your employees work remotely at least part of the time to make your organization more attractive to millennials.

Global mobility assignments have increased by 25%, which means employers are adjusting their workflows to accommodate this new generation of workers.

Use apps like Slack, Trello, and Asana to keep your remote team connected and focused on the task at hand. Employees will always be a click away, even if they live in another country.

 

Millennials are getting their way when it comes to changing the workforce landscape. Keep these trends in mind throughout the recruiting process to attract more millennial candidates.

If you’re looking for more recruiting advice, sign up for a recruitment conference today!


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By |2019-07-15T17:36:13+00:00July 7th, 2019|

About the Author:

Gaetan Gabor

Skilled and creative SEO specialist. Successful at creating optimization strategy plans and implementing them effectively to further advance the brand of a company, reach wider audiences, increase traffic, and convert target goals. Displays engaging and effective communication & written skills when interacting with clients and managing a team on account projects.