What You Can Learn from Facebook’s 50% Diversity Initiative
One of the biggest companies in the world, Facebook, is making waves with its new 50% diversity initiative. The company aims to have a workforce comprised 50% with diverse individuals in the next five years, an ambitious goal for a company that has struggled with diversity initiatives in the past. The company already has over 35,000 employees and that number could grow considerably in the future.
This goal will likely change the social media goliath for the better as the company looks to change its image by attracting employees with diverse skill sets.
Learn more about how Facebook plans on meeting this ambitious goal and how you can apply the same strategy to your recruiting efforts.
How Diversity Has Evolved at Facebook
According to Facebook’s 2019 Diversity Report, the company has already made a lot of progress when it comes to diversifying its workforce:
- The number of women in senior leadership roles has increased from 23% in 2014 to 32.6% in 2019.
- The number of Asian employees has also increased from 57% White and 34% Asian in 2014 to 44.3% White and 43% Asian in 2019.
- Yet, the number of Black employees remains low, going from just 2% in 2014 to 3.8% in 2019.
What This Initiative Means for Facebook and Social Media
With these numbers in mind, it’s clear Facebook is working hard to improve its reputation around the world. The company has repeatedly come under fire for its mishandling of its users’ private information, the spread of misinformation and hate speech on the platform, and its perceived monopoly on the social media landscape. The company has also received pushback after reports of racial discrimination towards black employees.
In order to properly deal with the spread of misinformation and hate speech, the company may need to update its terms of service in the future, setting clear guidelines for how it responds to racially motivated, hateful content. Without access to diverse candidates, the company will struggle to adjust its approach to content management, potentially ostracizing diverse users and groups.
The company relies heavily on AI and algorithms when promoting content and recruiting candidates, but AI has been known to mimic human biases, further limiting the company’s ability to attract and retain diverse, forward-thinking employees. Diverse teams can help balance out such internal bias by regularly auditing this technology and offering new insights to create a more well-rounded recruitment strategy.
The company’s diversity initiative is designed to combat negative PR stories and improve its reputation in the digital age by creating a welcoming social media environment for all types of users.
Starting Your Own Diversity Initiative
Reducing internal bias and improving your diversity efforts can benefit your company in similar ways. You can improve your company’s reputation as an employer, incorporate diverse, forward-thinking ideas into your business strategy, and ultimately improve your bottom line.
Facebook shows us that AI isn’t enough when it comes to reducing bias. You need a diverse team to balance out these automated recruitment programs and algorithms.
Talk openly with your team and colleagues about the value of diversity and why it should be an essential part of your company’s future. Consider changing your qualification requirements to make room for employees with unconventional backgrounds and experience. Reach out to notable organizations that promote diversity such as the Human Rights Campaign, the NAACP, and GLAAD and take their suggestions to heart.
You can’t solve your diversity problem by living in a bubble. You need to be proactive with your diversity initiatives to make sure you’re reaching out to different types of candidates and that you’re giving them a fair shot.
Keep up with Facebook’s 50% diversity initiative and incorporate the same ideas into your recruitment efforts. Your company will benefit from these trends in more ways than one.
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